Need help getting started? Here’s my simple outline of questions to help you create your marketing strategy, either for your company or for a particular product/event marketing campaign. Click HERE to download Marcia’s Simple Marketing Strategy Template.
A marketing plan outlines the steps you need to take to maintain consistency and actually get to where you want to be.
Small business owners often take a sporadic approach with marketing – trying lots of things at once, or trying one or two things inconsistently. Without a marketing plan aligned with your business goals, you will not get the results you want.
Hang this up in your office and refer back to it every week. I suggest a “Monday check-in” to get your week started in the right direction to meet your goals.